Digital Marketing Master Class
September 28 & 29, 2017
September 28 & 29, 2017
SMX AURA, Taguig City
5-Course Package:
Super Early Bird: P11,800
must be paid on or before August 14, 2017
Early Bird: P13,500
for payments from Aug 15 to August 31, 2017
Regular Full Course Reg : P15,500
for payments from Sept 1 to Sept 21, 2017
Closing Date of Registration: Sept. 21, 2017
Inclusions: 2-day Class, Certificate ,
pdf seminar presentation after event, VAT, snacks.
Individual Courses at P3,500 each
must be paid on or before Aug 21, 2017 (Only 5 slots available per course)
Terms & conditions apply. First come first served.
Prepare for Digital marketing success.
We invite you to join the DIGITAL MARKETING MASTER CLASS, a two-day master class thoughtfully designed to give participants an intensive understanding of concepts and opportunities in the digital marketing landscape namely SOCIAL MEDIA, STRATEGY, SEARCH/SEO, CONTENT and VIDEO.
The event will be held on Sept 28 & 29, 2017 at SMX AURA, Taguig City.
This 2-day masterclass will delve into elements that engage consumers and drive brand conversation on different digital marketing channels to generate successful digital marketing plans.
The course offers theoretical lectures plus exercises from leading industry experts to give you a broader understanding of the current digital trends and how these will help you formulate an effective digital marketing plan.
MASTERCLASS LEARNING OUTCOME
At the end of the masterclass, participants are expected to gain advanced skills and knowledge in digital marketing core aspects: Social Media, Strategy and Search and how to make a solid digital marketing plan.
WHO SHOULD ATTEND
Marketing specialists
Brand advertisers
Agencies
Entrepreneurs/SME's
Academe
Professionals
BPO sourcing & marketing personnel
Government personnel
Business leaders
Website owners
Areas Covered (3 Hours per session which includes exercises at the end of each session)
Digital Marketing Strategy - integrating your digital efforts with the rest of your marketing output to create a seamless user experience.
Social Media - key platforms & opportunities, creating an effective social strategy & getting started
Search -This session puts emphasis on keyword selection, search engine optimisation, search engine marketing
Video for Digital Marketing
Video is touted to be one of the most effective marketing tools. This session will teach all you need to know about video and future trends and basics on how to create effective videos for business
Content Marketing
This session focuses on how to attract attention and generate leads through creation and publishing content for a targeted audience.
Content Marketing
This session focuses on how to attract attention and generate leads through creation and publishing content for a targeted audience.
*organizer reserves the right to make changes on topics and schedules due to unforeseen circumstances
Who is it for?
The digital marketing masterclass is perfect for those who have basic or intermediate knowledge of digital marketing and looking to build confidence when talking about the digital channels.
It brings to fore updated industry insights, skills, knowledge needed for marketers to plan and implement their own digital marketing strategy.
Master Class Topics are:
STRATEGY AND PLANNING
VIDEO FOR DIGITAL MARKETING
SOCIAL MEDIA
SEARCH
CONTENT
CONTENT
Registration Closing Date: Sept. 21, 2017
Application Fee: PHP500. -Waived-
5-Course Package:
Super Early Bird: P11,800
must be paid on or before August 14, 2017
Early Bird: P13,500
for payments from Aug 15 to August 31, 2017
Regular Full Course Reg : P15,500
for payments from Sept 1 to Sept 21, 2017
Closing Date of Registration: Sept. 21, 2017
Inclusions: 2-day Class, Certificate ,
pdf seminar presentation after event, VAT, snacks.
Individual Courses at P3,500 each
must be paid on or before Aug 21, 2017 (Only 5 slots available per course)
Terms & conditions apply. First come first served.
Group rate: 3 plus 1 (does not apply to Individual courses)
*Terms and conditions apply. For more information, click here.
TRAINING INSTRUCTORS
KAN KAN RAMOS-LIM
Digital Director, COO, Arriba Digital
"Social Media"
Kankan started her Digital Marketing career at Yehey!
Corporation over 10 years ago, when the terms “social media” and
“community management” were not even conceived, yet existed through the
company’s online Portal.
There she managed content publication, message board
communities, blogger relationship building, campaign strategies and
social media management, among other duties.
Her extensive experience in social marketing, media
planning, online publishing, strategic planning and analytics have
allowed her to handle a diverse collection of Brands — both local and
international. Among the brands she has handled are Mead Johnson, Globe
Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation
as Executive Director of Social marketing at Havas Media Ortega.
10 years into the industry, her passion only grows with the
understanding that digital is the future for brands. Along the way, she
further molds her skill sets and know-how by keeping in tune with the
times and trends.
Knowing that her heart lies in social marketing, with her
specialization being in content creation and digital production, Kankan
hopes that she can continue making a difference in the industry.
Apart from the professional side of her life, Kankan also
strives to pursue her other love — art. Through painting, sketching and
zentangling, she finds balance between both worlds of her career and her
creative passions.
LASZLO MIGUEL LIM
Managing Partner, Digital Endeavors Inc
Managing Partner, Digital Endeavors Inc
"Digital Marketing Strategy"
Laszlo has been practicing Digital Marketing for more than a decade,
fulfilling different roles from publishing to sales to business development to even doing some basic coding. His passion lies in Strategy and was the Director of Planning at Havas Media Ortega, creating meaning by understanding consumers, thoroughly immersing in brands, and studying market data. He is currently the Managing Partner at Digital Endeavor Inc., where he seeks bring the digital discussion to higher levels, and find real solutions to business problems.
fulfilling different roles from publishing to sales to business development to even doing some basic coding. His passion lies in Strategy and was the Director of Planning at Havas Media Ortega, creating meaning by understanding consumers, thoroughly immersing in brands, and studying market data. He is currently the Managing Partner at Digital Endeavor Inc., where he seeks bring the digital discussion to higher levels, and find real solutions to business problems.
ALEX JUSAY
General Manager, TVEEZ Solutions; Instructor, First Academy of Computer Arts
“Video"
Alex Jusay is a seasoned video editor, producer, creative
director, motion graphics artist, Instructor and Consultant. He
graduated BA in Film and Multimedia Communication at UP Diliman. His
professional experience spans a period of 18 years and his competencies
include Digital Arts, Motion Graphics, Digital Marketing, Video
Production, Product and Service Development, Training, Web Development,
Creative and Technical Direction. He is General Manager at TVeez
Solutions and an Instructor at First Academy of Computer Arts teaching
Video production, Motion Graphics and Web design.
BERNARD SAN JUAN
General Manager, True Logic Online Solutions Inc.
"The Science of Search"
Bernard a web professional of 18 years. His career is
marked by rapid growth because of the nature of the Industry. He is the
General Manager of TrueLogic Online Solutions Inc, one of the largest
digital marketing providers in the Asia-Pacific region; Director of
e-Commerce for 360Training.com, and President of the SEO Org Philippines
- a grassroots organization of 3,500 digital marketers.
Through 18 years of experience he has launched 4
Companies, grown 3 web-based companies to multi-million dollar status,
launched and managed over 300 websites, has run over 1000 marketing
campaigns, and developed over 200 employees that eventually progressed
to become leaders in their respective companies.
He has a strong background in Web design, Sales, Training, Marketing, HR, and Operations.
He is a regular speaker at the Digital Marketing in a Blink
Seminar twice yearly, the Peepcon, Hashtag Village, and the SEOSummit.
He also speaks at the Ateneo Graduate School of Business (GSB), and the
De La Salle University College of Business Administration (CBAA).