Digital Marketing Master Class

Digital Marketing Master Class
September 14 & 15, 2017
SMX AURA, Taguig City






Prepare for Digital marketing success.

We invite you to join the  DIGITAL MARKETING  MASTER CLASS, a two-day master class thoughtfully designed to give participants an intensive understanding of concepts and opportunities in the digital marketing landscape  namely SOCIAL MEDIA, STRATEGY, SEARCH and VIDEO.

The event will be held on Sept  14 & 15, 2017 at SMX AURA, Taguig City.

This 2-day masterclass will delve into elements that engage consumers and drive brand conversation on different digital marketing  channels to generate  successful digital marketing plans.

The course offers theoretical lectures plus exercises  from leading  industry experts to give you a broader understanding of the current digital trends and how these will help you formulate an effective digital marketing plan.

MASTERCLASS LEARNING OUTCOME
At the end of the masterclass, participants are expected to gain advanced skills and knowledge in digital marketing core aspects: Social Media, Strategy and Search and how to make a solid digital marketing plan.

WHO SHOULD ATTEND

Marketing specialists
Brand advertisers
Agencies
Entrepreneurs/SME's
Academe
Professionals
BPO sourcing & marketing personnel
Government personnel
Business leaders
Website owners

Areas Covered (2.5 Hours per session plus exercises at the end of each session)

Digital Marketing Strategy - integrating your digital efforts with the rest of your marketing output to create a seamless user experience.

Social Media - key platforms & opportunities, creating an effective social strategy & getting started

Search - keyword selection, search engine optimisation, search engine marketing

Video for Digital Marketing
Video is touted to be one of the most effective marketing tools. This session will teach all you need to know about video and  future trends and basics on how to create  effective videos for  business


*organizer reserves the right to make changes on topics and schedules due to unforeseen circumstances

Registration Closing Date: Sept. 8, 2017

FEES (Inclusive of VAT, meals and certificate):

Application Fee: PHP500. -Waived-

SUPER EARLY BIRD RATE: PHP 11,000. (Payment on or before June 8, 2017)

EARLY BIRD RATE: P12,500
(Payment on or before July 15, 2017)

REGULAR Full Course Fee: PHP 15,000. (Payment on or before Sept. 8, 2017)

Group rate: 3 plus 1

*Terms and conditions apply. For more information, click here.
Seats limited to 25 participants only. First come first served.

Who is it for?


The digital marketing masterclass is perfect for those who have basic or  intermediate knowledge of digital marketing and looking to build confidence when talking about the digital channels.
It brings to fore updated industry insights, skills, knowledge needed for marketers to plan and implement their own digital marketing strategy.

Master Class Topics are:

STRATEGY AND PLANNING
VIDEO FOR DIGITAL MARKETING
SOCIAL MEDIA
SEARCH







TRAINING  INSTRUCTORS

 
KAN KAN RAMOS-LIM Digital Director, Arriba Digital  
Former Executive Director for Social Marketing, Havas Media Ortega
"Social Media"
Kankan started her Digital Marketing career at Yehey! Corporation over 10 years ago, when the terms “social media” and “community management” were not even conceived, yet existed through the company’s online Portal.
There she managed content publication, message board communities, blogger relationship building, campaign strategies and social media management, among other duties.
Her extensive experience in social marketing, media planning, online publishing, strategic planning and analytics have allowed her to handle a diverse collection of Brands — both local and international. Among the brands she has handled are Mead Johnson, Globe Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation as Executive Director of Social marketing at Havas Media Ortega.
10 years into the industry, her passion only grows with the understanding that digital is the future for brands. Along the way, she further molds her skill sets and know-how by keeping in tune with the times and trends.
Knowing that her heart lies in social marketing, with her specialization being in content creation and digital production, Kankan hopes that she can continue making a difference in the industry.
Apart from the professional side of her life, Kankan also strives to pursue her other love — art. Through painting, sketching and zentangling, she finds balance between both worlds of her career and her creative passions.




LASZLO MIGUEL LIM  
Managing Partner, Digital Endeavors Inc
"Digital Marketing Strategy"
Laszlo has been practicing Digital Marketing for more than a decade,
fulfilling different roles from publishing to sales to business development to even doing some basic coding. His passion lies in Strategy and was the Director of Planning at Havas Media Ortega, creating meaning by understanding consumers, thoroughly immersing in brands, and studying market data. He is currently the Managing Partner at Digital Endeavor Inc., where he seeks bring the digital discussion to higher levels, and find real solutions to business problems.



 
ALEX JUSAY General Manager, TVEEZ Solutions; Instructor, First Academy of Computer Arts
“Video"
Alex Jusay is a seasoned video editor, producer, creative director, motion graphics artist, Instructor and Consultant. He graduated BA in Film and Multimedia Communication at UP Diliman. His professional experience spans a period of 18 years and his competencies include Digital Arts, Motion Graphics, Digital Marketing, Video Production, Product and Service Development, Training, Web Development, Creative and Technical Direction. He  is General Manager at TVeez Solutions and an Instructor at First Academy of Computer Arts teaching Video production, Motion Graphics and Web design.




BERNARD SAN JUAN
General Manager,  True Logic Online Solutions Inc.
"The Science of Search"
Bernard a web professional of 18 years.  His career is marked by rapid growth because of the nature of the Industry.  He is the General Manager of TrueLogic Online Solutions Inc, one of the largest digital marketing providers in the Asia-Pacific region; Director of e-Commerce for 360Training.com, and President of the SEO Org Philippines - a grassroots organization of 3,500 digital marketers.
Through 18 years of experience he has launched  4 Companies, grown 3 web-based companies to multi-million dollar status, launched and managed over 300 websites, has run over 1000 marketing campaigns, and developed over 200 employees that eventually progressed to become leaders in their respective companies.  
He has a strong background in Web design, Sales, Training, Marketing, HR, and Operations.
He is a regular speaker at the Digital Marketing in a Blink Seminar twice yearly, the Peepcon, Hashtag Village, and the SEOSummit.  He also speaks at the Ateneo Graduate School of Business (GSB), and the De La Salle University College of Business Administration (CBAA).
When not working, consulting or mentoring, he spends his time reading, swimming, toy collecting, model building, writing, gaming (digital - not casinos), drawing, travelling or... dating his Mom.

1 comment:

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