The 4th Digital Marketing 101 Seminar for Beginners 2018 Resource Speakers

The 4th Digital Marketing 101 Seminar for Beginners 2018  


Laszlo Lim, 
Chief Strategy Officer, Arriba Digital
"Digital Marketing Strategy"

Laszlo has been practicing Digital Marketing for more than a decade,
fulfilling different roles from publishing to sales to business development to even doing some basic coding. His passion lies in Strategy and was the Director of Planning at Havas Media Ortega, creating meaning by understanding consumers, thoroughly immersing in brands, and studying market data. He is currently the Chief Strategy Offcier at Arriba Digital, where he seeks bring the digital discussion to higher levels, and find real solutions to business problems.



Kankan Ramos-Lim, COO, Arriba Digital
"Social Media" 
Kankan started her Digital Marketing career at Yehey! Corporation over 10 years ago, when the terms “social media” and “community management” were not even conceived, yet existed through the company’s online Portal.

There she managed content publication, message board communities, blogger relationship building, campaign strategies and social media management, among other duties.

Her extensive experience in social marketing, media planning, online publishing, strategic planning and analytics have allowed her to handle a diverse collection of Brands — both local and international. Among the brands she has handled are Mead Johnson, Globe Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation as Executive Director of Social marketing at Havas Media Ortega.

10 years into the industry, her passion only grows with the understanding that digital is the future for brands. Along the way, she further molds her skill sets and know-how by keeping in tune with the times and trends.

Knowing that her heart lies in social marketing, with her specialization being in content creation and digital production, Kankan hopes that she can continue making a difference in the industry.

Apart from the professional side of her life, Kankan also strives to pursue her other love — art. Through painting, sketching and zentangling, she finds balance between both worlds of her career and her creative passions.

Raymon Cayabyab
CHIEF OPERATING OFFICER, Mobext
"Mobile Marketing"

Mon has a telecommunications background  that started with Global Wireless Connections Inc. (GWC), a local start up content provider specializing in mobile marketing solutions. He was part of the company's pioneering team and later on became a member of the Management Committee and was given the responsibility to lead the over-all sales and marketing efforts for Philippines and Indonesia. This was further strengthened in Globe Telecom when he handled the role of Regional and Channel Head for its mobile commerce group.





Alex Jusay

General Manager, TVEEZ Solutions; 
Instructor, First Academy of Computer Arts   “Video for Digital Marketing"

Alex Jusay is a seasoned video editor, producer, creative director, motion graphics artist, Instructor and Consultant. He graduated BA in Film and Multimedia Communication at UP Diliman. His professional experience spans a period of 18 years and his competencies include Digital Arts, Motion Graphics, Digital Marketing, Video Production, Product and Service Development, Training, Web Development, Creative and Technical Direction. He  is General Manager at TVeez Solutions and an Instructor at First Academy of Computer Arts teaching Video production, Motion Graphics and Web design.




Iggy Javellana
Growth Director, Mobext, CEO, Co-Founder and Creative Director, Muramasa Games
"Content Marketing"
Content is still King, and in the age of Digital, creating the right AND most timely content for your brand is more crucial than ever. In this presentation, Iggy will talk about how different kinds of content have helped brands stay relevant to their audiences, and how they've leveraged this content to generate results.

Iggy Javellana has been at the forefront of digital since 2002, when he first started creating and managing content with Yehey! He's moved on to helm Digital, Advergaming and Experience Design for several companies with his most notable role as Head of Content Acquisition and Business Development for Level Up! Games for almost five years.

Today he is the Growth Director for Mobext Philippines, the Social Media Director for HOOQ Philippines and the CEO, Co-Founder and Creative Director for his own startup, Muramasa Games.
Gamer, Geek, Father of three, Passionate musician and filmmaker, he still continues to dream that someday, he could become a rock star.







Kenn Francis Costales, Managing Director
Monolith Growth Consulting Pte Ltd.
"Instagram Marketing"
 "Facebook Advertising"

Mr. KennCostales is a Filipino digital marketer based in Singapore. He has 5 years of experience managing brands Safeguard, Olay, Pantene, Head & Shoulders, and Gillette under Procter and Gamble Asia and other global headquarters in Europe, India, Middle East and Africa before building his thriving start up empire, Monolith Growth Consulting,  a digital marketing agency based in Singapore.  He helps CEOs of e-commerce, SaaS, and local businesses in United States, Australia and across Asia Pacific to increase their revenue and ROI through using internal proprietary software to algorithmically optimize marketing campaigns.






Amir Tohid
Co-Founder ,Managing Partner, Analytics Effect
"Digital Marketing Analytics"

 Amir is Co-Founder and Managing Partner of Analytics Effect, a recently-started Digital Analytics & Marketing consultancy that specializes in data-driven online services to help businesses achieve their online goals through actionable insights. With focus on web, mobile, and social analytics.
  
An engineer, marketing professor and data lover, he has always been obsessed with numbers. He has been a speaker and resource person in various digital events and radio shows. He loves to read in his spare time and discover more of the Philippines.  





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