DIGITAL MARKETING MASTER CLASS
PHILIPPINES 2018
MARCH 14 & 15, 2018 SMX
CONVENTION CENTER MANILA
INSTRUCTORS:
KanKan Ramos-Lim
Digital Director, Arriba Digital
Former Executive Director for Social Marketing, Havas Media
Ortega
“Master Class in Social Media ”
Kankan started her Digital Marketing career at
Yehey! Corporation over 10 years ago, when the terms “social
media” and “community management” were not even conceived, yet
existed through the company’s online Portal.
There she managed content publication, message
board communities, blogger relationship building, campaign strategies
and social media management, among other duties.
Her extensive experience in social marketing, media
planning, online publishing, strategic planning and analytics
have allowed her to handle a diverse collection of Brands —
both local and international. Among the brands she has handled are Mead
Johnson, Globe Telecom, Unilever, Nivea, SM, The Mind Museum and San
Miguel Corporation as Executive Director of Social marketing at Havas
Media Ortega.
10 years into the industry, her passion only grows with
the understanding that digital is the future for brands. Along the
way, she further molds her skill sets and know-how by keeping in tune with
the times and trends.
Knowing that her heart lies in social marketing, with
her specialization being in content creation and digital
production, Kankan hopes that she can continue making a difference
in the industry.
Apart from the professional side of her life, Kankan also
strives to pursue her other love — art. Through painting,
sketching and zentangling, she finds balance between both worlds
of her career and her creative passions.
Laszlo Miguel Lim
Managing Partner, Digital Endeavor Inc
"Master Class in Digital Marketing Strategy "
Laszlo has been practicing
Digital Marketing for more than a decade,
fulfilling different roles from
publishing to sales to business development to even doing some basic coding.
His passion lies in Strategy and was the Director of Planning at Havas
Media Ortega, creating meaning by understanding consumers, thoroughly
immersing in brands, and studying market data. He is currently the
Managing Partner at Digital Endeavor Inc., where he seeks bring the
digital discussion to higher levels, and find real solutions to business
problems.
Kenn
Francis Costales, Managing Director
Monolith
Growth Consulting Pte Ltd.
"Master Class in ECommerce"
Mr. KennCostales is a Filipino digital marketer based in Singapore. He has 5 years of experience managing brands Safeguard, Olay, Pantene, Head & Shoulders, and Gillette under Procter and Gamble Asia and other global headquarters in Europe, India, Middle East and Africa before building his thriving start up empire, Monolith Growth Consulting, a digital marketing agency based in Singapore. He helps CEOs of e-commerce, SaaS, and local businesses in United States, Australia and across Asia Pacific to increase their revenue and ROI through using internal proprietary software to algorithmically optimize marketing campaigns.
Iggy Javellana
Growth Director, Mobext
Social Media Director, HOOQ Philippines
CEO, Co-Founder and Creative Director, Muramasa Games
" Master Class in Content Marketing"
Growth Director, Mobext
Social Media Director, HOOQ Philippines
CEO, Co-Founder and Creative Director, Muramasa Games
" Master Class in Content Marketing"
“Master Class in Video for Digital Marketing”
Content is still King, and in the age of
Digital, creating the right AND most timely content for your brand is more
crucial than ever. In this presentation, Iggy will talk about how different
kinds of content have helped brands stay relevant to their audiences, and how
they've leveraged this content to generate results.
Iggy Javellana has
been at the forefront of digital since 2002, when he first started creating and managing content with Yehey! He's moved on to
helm Digital, Advergaming and Experience Design for several companies with his
most notable role as Head of Content Acquisition and Business Development for
Level Up! Games for almost five years.
Today he is the Growth Director for Mobext Philippines, the
Social Media Director for HOOQ Philippines and the CEO, Co-Founder and Creative
Director for his own startup, Muramasa Games.
Gamer, Geek, Father of three, Passionate musician and filmmaker,
he still continues to dream that someday, he could become a rock star.
BERNARD SAN JUAN
General Manager, True Logic Online Solutions Inc.
General Manager, True Logic Online Solutions Inc.
"Master Class in SEO"
Bernard a web
professional of 18 years. His career is marked by rapid growth because of
the nature of the Industry. He is the General Manager of TrueLogic Online
Solutions Inc, one of the largest digital marketing providers in the
Asia-Pacific region; Director of e-Commerce for 360Training.com, and President
of the SEO Org Philippines - a grassroots organization of 3,500 digital
marketers.
Through 18 years of
experience he has launched 4 Companies, grown 3 web-based companies to
multi-million dollar status, launched and managed over 300 websites, has run
over 1000 marketing campaigns, and developed over 200 employees that eventually
progressed to become leaders in their respective companies.
He has a strong background in Web design, Sales, Training,
Marketing, HR, and Operations.
He is a regular speaker
at the Digital Marketing in a Blink Seminar twice yearly, the Peepcon, Hashtag
Village, and the SEOSummit. He also speaks at the Ateneo Graduate School
of Business (GSB), and the De La Salle University College of Business Administration
(CBAA).
When not working, consulting or mentoring, he
spends his time reading, swimming, toy collecting, model building, writing,
gaming (digital - not casinos), drawing, travelling or... dating his Mom.
Social media marketing is the best term of internet marketing. Using this marketing you can reach your business to your targeted audience easily. Almost every organization are doing social media marketing in nowadays.
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