DMCON 5 Resource Speakers



The 5th Digital Marketing Conference Philippines 2018  DMCON5


Laszlo Lim, 
Chief Strategy Officer, Arriba Digital
"Digital Marketing Strategy"

Laszlo has been practicing Digital Marketing for more than a decade,
fulfilling different roles from publishing to sales to business development to even doing some basic coding. His passion lies in Strategy and was the Director of Planning at Havas Media Ortega, creating meaning by understanding consumers, thoroughly immersing in brands, and studying market data. He is currently the Chief Strategy Offcier at Arriba Digital, where he seeks bring the digital discussion to higher levels, and find real solutions to business problems.



Kankan Ramos-Lim, COO, Arriba Digital
"How to Optimize Your Social  Media Campaign"
"Social Media Community Management"
Kankan started her Digital Marketing career at Yehey! Corporation over 10 years ago, when the terms “social media” and “community management” were not even conceived, yet existed through the company’s online Portal.

There she managed content publication, message board communities, blogger relationship building, campaign strategies and social media management, among other duties.

Her extensive experience in social marketing, media planning, online publishing, strategic planning and analytics have allowed her to handle a diverse collection of Brands — both local and international. Among the brands she has handled are Mead Johnson, Globe Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation as Executive Director of Social marketing at Havas Media Ortega.

10 years into the industry, her passion only grows with the understanding that digital is the future for brands. Along the way, she further molds her skill sets and know-how by keeping in tune with the times and trends.

Knowing that her heart lies in social marketing, with her specialization being in content creation and digital production, Kankan hopes that she can continue making a difference in the industry.

Apart from the professional side of her life, Kankan also strives to pursue her other love — art. Through painting, sketching and zentangling, she finds balance between both worlds of her career and her creative passions.

Raymon Cayabyab
CHIEF OPERATING OFFICER, Mobext
"Mobile Marketing"

Mon has a telecommunications background  that started with Global Wireless Connections Inc. (GWC), a local start up content provider specializing in mobile marketing solutions. He was part of the company's pioneering team and later on became a member of the Management Committee and was given the responsibility to lead the over-all sales and marketing efforts for Philippines and Indonesia. This was further strengthened in Globe Telecom when he handled the role of Regional and Channel Head for its mobile commerce group.


BERNARD SAN JUAN
General Manager,  True Logic Online Solutions Inc.

"Google Adwords"

Bernard a web professional of 18 years.  His career is marked by rapid growth because of the nature of the Industry.  He is the General Manager of TrueLogic Online Solutions Inc, one of the largest digital marketing providers in the Asia-Pacific region; Director of e-Commerce for 360Training.com, and President of the SEO Org Philippines - a grassroots organization of 3,500 digital marketers.

Through 18 years of experience he has launched  4 Companies, grown 3 web-based companies to multi-million dollar status, launched and managed over 300 websites, has run over 1000 marketing campaigns, and developed over 200 employees that eventually progressed to become leaders in their respective companies.  

He has a strong background in Web design, Sales, Training, Marketing, HR, and Operations.

He is a regular speaker at the Digital Marketing in a Blink Seminar twice yearly, the Peepcon, Hashtag Village, and the SEOSummit.  He also speaks at the Ateneo Graduate School of Business (GSB), and the De La Salle University College of Business Administration (CBAA).

When not working, consulting or mentoring, he spends his time reading, swimming, toy collecting, model building, writing, gaming (digital - not casinos), drawing, travelling or... dating his Mom.



Alex Jusay

General Manager, TVEEZ Solutions; 
Instructor, First Academy of Computer Arts   “Video for Digital Marketing"

Alex Jusay is a seasoned video editor, producer, creative director, motion graphics artist, Instructor and Consultant. He graduated BA in Film and Multimedia Communication at UP Diliman. His professional experience spans a period of 18 years and his competencies include Digital Arts, Motion Graphics, Digital Marketing, Video Production, Product and Service Development, Training, Web Development, Creative and Technical Direction. He  is General Manager at TVeez Solutions and an Instructor at First Academy of Computer Arts teaching Video production, Motion Graphics and Web design.




Iggy Javellana
Growth Director, Mobext, CEO, Co-Founder and Creative Director, Muramasa Games
"Content Marketing"
Content is still King, and in the age of Digital, creating the right AND most timely content for your brand is more crucial than ever. In this presentation, Iggy will talk about how different kinds of content have helped brands stay relevant to their audiences, and how they've leveraged this content to generate results.

Iggy Javellana has been at the forefront of digital since 2002, when he first started creating and managing content with Yehey! He's moved on to helm Digital, Advergaming and Experience Design for several companies with his most notable role as Head of Content Acquisition and Business Development for Level Up! Games for almost five years.

Today he is the Growth Director for Mobext Philippines, the Social Media Director for HOOQ Philippines and the CEO, Co-Founder and Creative Director for his own startup, Muramasa Games.
Gamer, Geek, Father of three, Passionate musician and filmmaker, he still continues to dream that someday, he could become a rock star.



Allan Ngo
President of Digital Solopreneur & Founder of Inbox Society.
"Email Marketing: Email Selling Secrets of An Anti-Social Accountant"

Allan lived a double life. He helped run his family business during the day and is an accomplished affiliate marketer at night. It wasn't always that way though. Just a few years ago, he was burned out from his corporate job and lost 7-figures in a franchise business before the age of 30. 

He was on his way to becoming an educated bum. That's until he turned to the internet.
After around 2 years of trial & error on the side, while earning ZERO Pesos, he finally developed a skill that allowed him to generate several  6-figure paydays from product launches both locally and abroad. He is now working from home while his daughter wonders why her dad doesn't have a job. 

That skill is email copywriting and that's what he's going to share with you.





Jules Cabigon, Creative Director, Mobext
"Rising Above the Clutter: Does Your Content Matter?"

A true-blue Cebuano, Jules started his career as an intern back in 2002. Back then, he was a Legal Management major who realized he did not want to pursue a career in law and got bitten by the advertising bug, much to his parents’ disappointment. He officially joined the industry shortly after graduating and since then has been exposed to the various facets of advertising and marketing communications: from CRM and Direct Marketing, to ATL Advertising, and currently, digital. Across his 15 years of experience, he has handled a variety of brands ranging from hog feeds to five-star hotels, telcos to FMCGs. He is currently the Creative Director of Mobext Inc.





Kenn Francis Costales, Managing Director
Monolith Growth Consulting Pte Ltd.
"eCommerce"
 "Facebook Advertising"

Mr. KennCostales is a Filipino digital marketer based in Singapore. He has 5 years of experience managing brands Safeguard, Olay, Pantene, Head & Shoulders, and Gillette under Procter and Gamble Asia and other global headquarters in Europe, India, Middle East and Africa before building his thriving start up empire, Monolith Growth Consulting,  a digital marketing agency based in Singapore.  He helps CEOs of e-commerce, SaaS, and local businesses in United States, Australia and across Asia Pacific to increase their revenue and ROI through using internal proprietary software to algorithmically optimize marketing campaigns.




CRIS JUSTIN MASUNGSONG
Asst. Sales Manager, True Logic Online Solutions
"SEO"

 CJ is currently the Assistant Sales Manager for Truelogic Online Solutions, Inc. He has spent the last couple of years working on digital marketing projects, growing both small and medium sized businesses. This includes managing SEO and branding strategies for over 600 websites.




Amir Tohid
Co-Founder ,Managing Partner, Analytics Effect
"Digital Marketing Analytics"

 Amir is Co-Founder and Managing Partner of Analytics Effect, a recently-started Digital Analytics & Marketing consultancy that specializes in data-driven online services to help businesses achieve their online goals through actionable insights. With focus on web, mobile, and social analytics.
  
An engineer, marketing professor and data lover, he has always been obsessed with numbers. He has been a speaker and resource person in various digital events and radio shows. He loves to read in his spare time and discover more of the Philippines.  




Jeremy  Paul Obial
Chief Technology Officer, Mobext
"Websites" 

Jeremy is the co-founder and Chief Technology Officer at Mobext, Inc., a mobile-first digital marketing agency.  He has more than 15 years experience in creating mobile, web and e-commerce platforms for local brands and international clients.  He is also a technopreneur who works with innovative and disruptive startups in various industries.

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